DiversityInc Innovation Fest! Presentation by McGraw-Hill: Digital Employee-Resource Group

February 23, 2012 3:44 pm

Recognizing its changing audience, McGraw-Hill has an enterprise-wide goal to increase the percentage of its business (now two-thirds) based on digital products. The company launched its first digital resource group in 2011 to get employees to devise innovative ways to deliver information to customers and vendors through mobile devices. 

McGraw-Hill also created a new social-networking platform for employees: an intranet called Buzz that encourages collaborative efforts through crowdsourcing, a problem-solving process. McGraw-Hill is one of DiversityInc’s 25 Noteworthy Companies for 2012. 

The two-pronged effort has resulted in the company’s S&P live webcasts rising more than 300 percent, the CreditMatters TV downloads rising to 350 percent, and 95 percent of its education products being available in digital format. 

Click here to download a PDF of this presentation by Terri Austin, chief diversity officer, Olga Kozak, digital innovation manager, diversity & inclusion, and Edward Ford, enterprise community manager. Click here to view the other Innovation Fest! presentations from our event.

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Watch the video of this presentation below. Click here to watch video of the entire Innovation Fest! event.

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