The Innovation Pipeline: Promoting Cross-Function Collaboration

September 14, 2012 12:35 am


Zellner AT&TThe Innovation Pipeline, AT&T’s crowdsourcing infrastructure, fosters creative ideas. With 7,000 participants a month and 41 projects funded, this major initiative relies on diversity in many ways.

Sam Zellner, executive director of Innovation Applications and Services Infrastructure, presented this innovation at DiversityInc’s Innovation Fest! AT&T is No. 4 in the DiversityInc Top 50.

Click here to download a PDF of this presentation.

For closed captions, press the CC button in the YouTube player.

Video Minutes

0:00:43 AT&T’s History of Innovation

0:02:30 The Importance of Diversity in Innovation

0:07:46 The Innovation Pipeline (TIP): A Stock Market for Ideas

0:11:56 From Idea to Concept to Production

0:13:24 Leveraging a Venture-Capital Model

0:15:02 Keeping Employees Engaged

0:16:20 Two Employees’ Innovations

0:20:22 Solving Executives’ Challenges

0:22:33 Allocating Resources for Innovation