Social Gaming: A Digital Diversity Strategy for Cross-Cultural Engagement

September 14, 2012 2:09 am


Francesca Martinez, MarriottHow do you use social networks to engage audiences from all groups across global cultures?

Marriott International’s Francisca Martinez, vice president, Global Talent Acquisition, details at DiversityInc’s Innovation Fest! how the global hotelier’s digital My Marriott game provides an inventive and fun way to reach people everywhere. Marriott is No. 21 in the DiversityInc Top 50.

Click here to download a PDF of this presentation.

For closed captions, press the CC button in the YouTube player.

Video Minutes

0:00:00 Importance of D&I and Innovation at Marriott

0:01:49 Maintaining Cultural Competence

0:04:11 Genesis of an Idea

0:06:40 Challenge: Increasing Awareness in Newer Markets

0:08:15 Tapping Into Social Networking

0:11:12 My Marriott Hotel App: Run a Hotel Kitchen

0:17:32 Exceeding All Expectations

0:21:55 Building the Game

0:23:58 Partnering With Universities